I remember driving up to Ford Halewood as it was called back then in my snazzy red mark 1 Toyota MR2 and hearing a song on Radio 1 that captivated me. One of the things Baz Luhrmann said in his 1999 hit “Sunscreen”, was “what ever you do, don’t congratulate yourself too much or berate […]
Do you ever properly analyze your CRM system? I’m not just talking about leads, opportunities and pipeline value, but the detail around why you win and why you lose? Every CRM system I have worked with (and populated I’m not afraid to say) had loads of closed leads or opportunities with “Called 3 times, no
Why is it so difficult to get past the purchasing team? Read More »
One of the things many companies are guilty of is the lack of a proper commercial strategy for the business to follow, that can then be cascaded down to the rest of the workforce, so that everyone points in one direction and everyone knows what they are working towards as an organization and how their
I will get around to writing a commercial strategy. . . . ! Read More »
I’ve watched with interest the many different strategies employed by organisations to engage with their customers during the lockdown and as we come out of it. To most of us, before March it would be almost unthinkable that you would attempt to forge a long-term relationship with a new client, never physically meeting them. Of
How can I capture new clients when I can’t even meet them? Read More »